Thursday, August 25, 2011

Dubito, ergo cogito, ergo sum

Tiger Woods with Nike grin
Krishna Prasad’s  Dubito, ergo cogito, ergo sum blog surprises today with a striking article about Indian celebrities who “take their endorsements to a whole new level.”  Famous people change their name for a brief period of time to coincide with a product they are endorsing. Take the case of Kangna Renault – formerly Kangna Renaut -  for instance, who for 90 days was to referred to as Kanga Renault in papers and on television, after she signed a contract with the car manufacturer.



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